• Fractional C-level growth leadership

C-level growth leadership without the full-time cost

Boost Activation. Lift Conversions. Increase Retention.

We install a disciplined Growth Operating System for B2B and B2C SaaS by aligning product, sales, and revenue operations under one measurable model. One system. One set of standards. Clear revenue outcomes.

Book a free Growth System Review

Trusted by 115+ SaaS Companies Since 2018

Median First 90 Day Results

+38%

Activation

CAC

payback 16→11 months

+21%

Free→Paid

Read Client Results

A fractional SaaS C-level partner

As your fractional Chief Growth Officer, a dedicated Principal runs your PLG growth system. They set the plan, own the metrics model and KPI cadence, and stay accountable for revenue and CAC payback. Product and sales operate under one system with a weekly build, test, improve rhythm.

We lead growth, not campaigns. Agencies tune channels; your executive owns acquisition, onboarding and activation (first-time user experience), pricing and packaging, trials and paywalls, lifecycle and retention, sales-assist motions, and the analytics and operations that make the system measurable, forecastable, and repeatable. PLG at the core, sales-assist where it helps.

You approve spend. Your executive directs your team and any agencies and, when needed, brings in a small senior Growth Delivery Team that you pre-approve. Strategy, delivery, and results stay in one place.

Our Services

Tailored For Your Model

For B2B SaaS teams moving from traction to predictable revenue. Tighten activation, SQL quality/velocity, and CAC payback.

For B2C & prosumer apps building habit. Convert more users, increase ARPPU, and reduce churn.

Typical Outcomes (First 90 Days)
Key KPIs We Track
Activation Quality Deeper usage in the first 7–30 days
Activation (7-Day) Share of new accounts reaching first value by Day-7 (core FTUE actions completed)
Pipeline Velocity Higher PQL→SQL quality and faster response; shorter sales cycles
PQL→SQL Conversion Share of product-qualified leads that become sales-qualified; reflects PQL rules, routing, and speed-to-lead
Revenue Health Stronger NRR and faster CAC payback (< 12 months)
Win Rate SQL→Closed-won conversion rate; signals fit, pricing, proof, and sales-assist effectiveness
Forecast Accuracy Cleaner stages, more predictable growth
CAC Payback Months to recover acquisition cost from new customer revenue (gross-margin basis); target < 12 months
Sample Experiments
  • Sales-Assist FlowsHigh-intent touchpoints to lift Free→Paid
  • Qualification & RoutingScoring + SLAs to speed response and raise win rates
  • Value-Based Pricing & PaywallsPricing & paywall tests that expand ARPU while reducing churn risk
Typical Outcomes (First 90 Days)
Key KPIs We Track
Activation (FTUE Completion) More users reach first value (Day 1–7)
FTUE Completion Rate Percent of new users completing the first session
Retention Day-7 and Day-30 retention up
Retention Curve Day-1/7/30 retention (cohorts)
Monetization Higher LTV and Free→Paid conversion
Free→Paid Conversion Rate Conversion rate of active trialists
Engagement Depth Broader adoption of habit-forming features
ARPPU Average revenue per paying user
Sample Experiments
  • Habit Loops (FTUE→D7)Onboarding flows that establish core routines and early streaks
  • Paywall Timing & FramingTiming, framing, and offers to maximize Free→Paid without harming retention
  • Lifecycle MessagingNudges that lift upgrades and reduce early churn
Book a free Growth System Review

In your first 90 days, you’ll have

Activation Lift

Uptrend in activation and Free→Paid.

Faster Payback

CAC payback trending down as wins compound.

Tests shipped

6–10 high-impact experiments live.

Backlog ready

Next 12 tests prioritized with owners.

Weekly growth rhythm

Weekly go/no-go with owners and KPI readouts.

Metric rails and tracking

Standardized definitions and cohort views.

Book a free Growth System Review

Results snapshot

01

PLG Developer Tool (B2B)

+24 pts

Trial→Paid

(36%→60%)

+19 Pts

NRR growth

(101%→120%)

-3 Pts

churn reduction (8%→5%)

02

Fintech SaaS (B2B)

+22%

Expansion revenue

($410k→$500k)

+14%

ARPA increase

($880→$1,005)

-2 pts

Churn reduction

(7%→5%)

03

AI Productivity App (B2C)

+23%

MRR growth

($82k→$101k)

+17 Pts

Free→Paid

(6%→23%)

-2 Pts

churn reduction

(11%→9%)

See results

Are we a fit?

Yes , if you:

  • Have a product (prototype → multi-million ARR) and a clear 90-day growth goal
  • Use or plan to use paid channels and target CAC payback under 12 months
  • Can ship weekly and review results biweekly
  • Want executive ownership of the growth model, not just more campaigns

No , if you:

  • Cannot commit to a weekly build–test–improve cadence
  • Want asset production without leadership and accountability
  • Cannot provide analytics and billing access
  • Cannot run tests or make product changes during the engagement

What Clients Say

Testimonials have been anonymized in accordance with client confidentiality agreements.

“They gave us a simple plan, then helped us ship it. Activation climbed, sales stopped chasing the wrong demos, and our weekly reviews finally made sense.”

Founder & CEO

B2B Developer Tools

“Pricing was our blind spot. They rebuilt tiers around value, coached the rollout, and expansion followed. It was the cleanest change management we have done.”

CFO

B2B Fintech

“We were drowning in ideas. Profit Pedal installed a test cadence, killed the noise, and got us moving. In 60 days we knew what worked, what didn’t, and what to do next.”

Head of Growth

B2C Productivity App

“The Growth System gave our team one language. Product, marketing, and sales finally looked at the same metrics. The weekly meeting became the heartbeat of the company.”

COO

B2B HR Tech

“FTUE went from cluttered to crisp. Day 7 jumped and paywall acceptance improved without feeling pushy.”

VP Product

B2C Mobile Subscription

“We needed executive judgment, not more campaigns. Leads got better, win rate improved, and payback came down.”

CRO

B2B Cybersecurity

“The dashboard they built cut through politics. We saw where users stalled and where sales lost momentum. The roadmap wrote itself.”

CEO

B2B Data Platform

“We used to argue about definitions. They standardized stages, built live dashboards, and forecast calls finally matched reality.”

VP Revenue Operations

B2B Healthtech

“The biggest win was clarity. We stopped guessing, started testing, and saw steady lift in Free-to-Paid. The team is calmer and the numbers are better.”

Product Lead

B2C Prosumer App

“They were hands-on from week one. No long decks. One experiment live in the first two weeks and results we could understand.”

Founder

B2B Compliance SaaS

“International pricing was messy. They gave us a framework and a rollout plan. Conversions rose in markets where we’d been stuck.”

VP Growth

B2C Global Subscription

“They respected our constraints and still moved fast. Routing got fixed, SLAs were enforced, and SQL quality improved.”

Director of Demand Gen

B2B HR Tech

“Their creative and landing page testing took our paid media from random to systematic. CPL dropped and the right prospects showed up to demo.”

VP Marketing

B2B DevOps

“The sales-assist they designed for high-intent users was a turning point. Trials became real conversations and conversions followed.”

Head of Sales

B2B Infrastructure SaaS

“Annual plan uptake was flat. They introduced moments of value and reframed the offer. ARPPU rose and refunds fell.”

GM

B2C Creator Tools

“The Growth Delivery Team felt like our team. Quick handoffs, clear owners, and work that shipped every week.”

CTO

B2B Workflow SaaS

“They pushed for value metrics and held the line on discounts. Expansion went up and support tickets went down because customers were on the right plan.”

VP Customer Success

B2B Fintech

“Smart balance of product changes and sales assist. Trial-to-Paid jumped and NRR followed. No fluff.”

VP Product

B2B Developer Tools

“They understood schools have multiple buyers. Separate paths for teachers and admins unlocked adoption inside districts we’d chased for months.”

Founder

B2C EdTech

“Onboarding was busy and unclear. They simplified the first week and added clean reactivation loops. Retention lifted and LTV improved.”

COO

B2C Fitness App

Trust, confidentiality & 
data handling

Confidentiality

Confidential by default. Mutual NDA. Case studies anonymized. Access is limited to what we need and removed at offboarding.

Our Guarantee

If we miss a milestone within scope and you have met your responsibilities, we will complete it at no additional cost within 10 business days. If it is still not met, you may end the engagement, receive a pro-rata refund of any prepaid, unused fees, and keep all completed work and IP.

Data Handling

Least-privilege access, documented handoff, and access removal within 24 hours of close.

Book a free Growth System Review
Profit Pedal — Fractional Growth Leadership for SaaS
Book a Growth System Review
Fractional Growth Leadership

C-Level Growth Leadership. Without the Full-Time Cost.

We help B2B and B2C SaaS companies turn activation, conversion, retention, and CAC payback into one disciplined growth system.

Book a Growth System Review See Client Results
Trusted by 115+ SaaS companies since 2018
Executive ownershipfor teams that need a growth system, not another agency.

One operating model

Product, marketing, sales, and RevOps aligned.

Built to ship

Weekly decisions, experiments, and action.

90-day focus

Clear goals tied to revenue movement.

Metric ownership

Activation, retention, conversion, payback.

Who It’s For

Built for SaaS teams ready to operate differently.

Profit Pedal is best suited for companies with a working product, real growth pressure, and a team that can ship improvements weekly.

Product in Market

You are post-traction through multi-million ARR and need growth to become more predictable.

Clear 90-Day Goal

You need movement in activation, conversion, retention, pipeline, expansion, or CAC payback.

Ability to Implement

You can make product, lifecycle, funnel, pricing, or sales process changes during the engagement.

Executive Ownership

You want someone to own the growth model, not asset production without accountability.

The Challenge

Your team is busy. Growth still feels unpredictable.

Most SaaS companies do not stall because their teams lack effort. They stall because growth is spread across too many disconnected decisions: product changes, campaign tests, sales handoffs, onboarding fixes, retention work, pricing debates, and reporting meetings that do not drive action.

Profit Pedal turns those moving parts into one operating model so every team knows what matters, what changes next, and how each decision connects to revenue.

Strategic Misalignment

  • Product, marketing, and sales pull in different directions.
  • No shared definition of activation, conversion, or pipeline health.

Execution Drag

  • Weekly meetings create questions instead of decisions.
  • Experiments happen without structure or prioritization.

Measurement Gaps

  • Dashboards measure activity instead of revenue movement.
  • CAC payback gets longer as acquisition costs rise.
Our Approach

We lead growth. Not campaigns.

Agencies optimize channels. Profit Pedal owns the growth system.

We align product, marketing, sales, and revenue operations around one measurable model so the team knows what matters, what changes next, and how every decision connects to revenue.

From tactical output to revenue ownership

Agencies Usually Own

  • Channels and campaigns
  • Creative assets and deliverables
  • Isolated reporting
  • Tactical execution without revenue ownership
VS

Profit Pedal Owns

  • The growth model and KPI definitions
  • Weekly decision cadence
  • Activation, conversion, retention, and payback priorities
  • Cross-functional accountability across Product, Marketing, Sales, and RevOps
What You Get

A sharper operating system for the next 90 days.

We define the KPIs, run the weekly cadence, direct execution, and stay accountable for activation, conversion, retention, and CAC payback.

01

One Growth Model

Product, marketing, sales, and RevOps operate from the same playbook.

02

Defined Revenue Language

PQL, SQL, activation, conversion, retention, and payback become measured and owned.

03

Weekly Experiment Cadence

Structured tests replace reactive debate and scattered tactical work.

04

Cohort-Level Dashboards

Reporting shows revenue movement, not vanity metrics.

05

Executive Decision Rhythm

Leadership conversations shift from “What happened?” to “What are we changing next?”

Client Perspectives

What teams say after 90 days.

Team Alignment
“The Growth System gave our team one language. Product, marketing, and sales finally looked at the same metrics. The weekly meeting became the heartbeat of the company.”
CO
COOB2B HR Tech
Execution Focus
“We were drowning in ideas. Profit Pedal installed a test cadence, killed the noise, and got us moving.”
HG
Head of GrowthB2C Productivity App
Speed to Action
“They were hands-on from week one. No long decks. One experiment live in the first two weeks.”
FO
FounderB2B Compliance SaaS
Pricing & Expansion
“Pricing was our blind spot. They rebuilt tiers around value, coached the rollout, and expansion followed.”
CF
CFOB2B Fintech
Selected Results

The numbers speak for themselves.

Selected engagement outcomes across SaaS growth systems, lifecycle improvements, pricing, and monetization work.

+24 pts
Trial-to-paid lift
+22%
Expansion revenue
+23%
MRR growth
01

PLG Developer Tool

+24 pts Trial-to-paid, 36%→60%+19 pts NRR, 101%→120%
02

Fintech SaaS

+22% Expansion revenue, $410K→$500K
03

AI Productivity App

+23% MRR, $82K→$101K
Book a Growth System Review
Predictable Revenue. Engineered.

Ready to replace reactive growth with a structured revenue system?

Let’s talk about your next 90 days.

Book a Growth System Review