C-level growth leadership without the full-time cost

Boost Activation. Lift Conversions. Increase Retention.

We install a disciplined Growth Operating System for B2B and B2C SaaS by aligning product, sales, and revenue operations under one measurable model. One system. One set of standards. Clear revenue outcomes.

Trusted by 115+ SaaS Companies Since 2018

Median First 90 Day Results

+38%

Activation

CAC

payback 16→11 months

+21%

Free→Paid

A fractional SaaS C-level partner

As your fractional Chief Growth Officer, a dedicated Principal runs your PLG growth system. They set the plan, own the metrics model and KPI cadence, and stay accountable for revenue and CAC payback. Product and sales operate under one system with a weekly build, test, improve rhythm.

We lead growth, not campaigns. Agencies tune channels; your executive owns acquisition, onboarding and activation (first-time user experience), pricing and packaging, trials and paywalls, lifecycle and retention, sales-assist motions, and the analytics and operations that make the system measurable, forecastable, and repeatable. PLG at the core, sales-assist where it helps.

You approve spend. Your executive directs your team and any agencies and, when needed, brings in a small senior Growth Delivery Team that you pre-approve. Strategy, delivery, and results stay in one place.

Tailored For Your Model

For B2B SaaS teams moving from traction to predictable revenue. Tighten activation, SQL quality/velocity, and CAC payback.

For B2C & prosumer apps building habit. Convert more users, increase ARPPU, and reduce churn.

Typical Outcomes (First 90 Days)
Key KPIs We Track
Activation Quality Deeper usage in the first 7–30 days
Activation (7-Day) Share of new accounts reaching first value by Day-7 (core FTUE actions completed)
Pipeline Velocity Higher PQL→SQL quality and faster response; shorter sales cycles
PQL→SQL Conversion Share of product-qualified leads that become sales-qualified; reflects PQL rules, routing, and speed-to-lead
Revenue Health Stronger NRR and faster CAC payback (< 12 months)
Win Rate SQL→Closed-won conversion rate; signals fit, pricing, proof, and sales-assist effectiveness
Forecast Accuracy Cleaner stages, more predictable growth
CAC Payback Months to recover acquisition cost from new customer revenue (gross-margin basis); target < 12 months
Sample Experiments
  • Sales-Assist FlowsHigh-intent touchpoints to lift Free→Paid
  • Qualification & RoutingScoring + SLAs to speed response and raise win rates
  • Value-Based Pricing & PaywallsPricing & paywall tests that expand ARPU while reducing churn risk
Typical Outcomes (First 90 Days)
Key KPIs We Track
Activation (FTUE Completion) More users reach first value (Day 1–7)
FTUE Completion Rate Percent of new users completing the first session
Retention Day-7 and Day-30 retention up
Retention Curve Day-1/7/30 retention (cohorts)
Monetization Higher LTV and Free→Paid conversion
Free→Paid Conversion Rate Conversion rate of active trialists
Engagement Depth Broader adoption of habit-forming features
ARPPU Average revenue per paying user
Sample Experiments
  • Habit Loops (FTUE→D7)Onboarding flows that establish core routines and early streaks
  • Paywall Timing & FramingTiming, framing, and offers to maximize Free→Paid without harming retention
  • Lifecycle MessagingNudges that lift upgrades and reduce early churn

In your first 90 days, you’ll have

Activation Lift

Uptrend in activation and Free→Paid.

Faster Payback

CAC payback trending down as wins compound.

Tests shipped

6–10 high-impact experiments live.

Backlog ready

Next 12 tests prioritized with owners.

Weekly growth rhythm

Weekly go/no-go with owners and KPI readouts.

Metric rails and tracking

Standardized definitions and cohort views.

Results snapshot

01

PLG Developer Tool (B2B)

+24 pts

Trial→Paid

(36%→60%)

+19 Pts

NRR growth

(101%→120%)

-3 Pts

churn reduction (8%→5%)

02

Fintech SaaS (B2B)

+22%

Expansion revenue

($410k→$500k)

+14%

ARPA increase

($880→$1,005)

-2 pts

Churn reduction

(7%→5%)

03

AI Productivity App (B2C)

+23%

MRR growth

($82k→$101k)

+17 Pts

Free→Paid

(6%→23%)

-2 Pts

churn reduction

(11%→9%)

Are we a fit?

Yes , if you:

No , if you:

What Clients Say

Testimonials have been anonymized in accordance with client confidentiality agreements.

“They gave us a simple plan, then helped us ship it. Activation climbed, sales stopped chasing the wrong demos, and our weekly reviews finally made sense.”

Founder & CEO

B2B Developer Tools

“Pricing was our blind spot. They rebuilt tiers around value, coached the rollout, and expansion followed. It was the cleanest change management we have done.”

CFO

B2B Fintech

“We were drowning in ideas. Profit Pedal installed a test cadence, killed the noise, and got us moving. In 60 days we knew what worked, what didn’t, and what to do next.”

Head of Growth

B2C Productivity App

“The Growth System gave our team one language. Product, marketing, and sales finally looked at the same metrics. The weekly meeting became the heartbeat of the company.”

COO

B2B HR Tech

“FTUE went from cluttered to crisp. Day 7 jumped and paywall acceptance improved without feeling pushy.”

VP Product

B2C Mobile Subscription

“We needed executive judgment, not more campaigns. Leads got better, win rate improved, and payback came down.”

CRO

B2B Cybersecurity

“The dashboard they built cut through politics. We saw where users stalled and where sales lost momentum. The roadmap wrote itself.”

CEO

B2B Data Platform

“We used to argue about definitions. They standardized stages, built live dashboards, and forecast calls finally matched reality.”

VP Revenue Operations

B2B Healthtech

“The biggest win was clarity. We stopped guessing, started testing, and saw steady lift in Free-to-Paid. The team is calmer and the numbers are better.”

Product Lead

B2C Prosumer App

“They were hands-on from week one. No long decks. One experiment live in the first two weeks and results we could understand.”

Founder

B2B Compliance SaaS

“International pricing was messy. They gave us a framework and a rollout plan. Conversions rose in markets where we’d been stuck.”

VP Growth

B2C Global Subscription

“They respected our constraints and still moved fast. Routing got fixed, SLAs were enforced, and SQL quality improved.”

Director of Demand Gen

B2B HR Tech

“Their creative and landing page testing took our paid media from random to systematic. CPL dropped and the right prospects showed up to demo.”

VP Marketing

B2B DevOps

“The sales-assist they designed for high-intent users was a turning point. Trials became real conversations and conversions followed.”

Head of Sales

B2B Infrastructure SaaS

“Annual plan uptake was flat. They introduced moments of value and reframed the offer. ARPPU rose and refunds fell.”

GM

B2C Creator Tools

“The Growth Delivery Team felt like our team. Quick handoffs, clear owners, and work that shipped every week.”

CTO

B2B Workflow SaaS

“They pushed for value metrics and held the line on discounts. Expansion went up and support tickets went down because customers were on the right plan.”

VP Customer Success

B2B Fintech

“Smart balance of product changes and sales assist. Trial-to-Paid jumped and NRR followed. No fluff.”

VP Product

B2B Developer Tools

“They understood schools have multiple buyers. Separate paths for teachers and admins unlocked adoption inside districts we’d chased for months.”

Founder

B2C EdTech

“Onboarding was busy and unclear. They simplified the first week and added clean reactivation loops. Retention lifted and LTV improved.”

COO

B2C Fitness App

Trust, confidentiality & 
data handling

Confidentiality

Confidential by default. Mutual NDA. Case studies anonymized. Access is limited to what we need and removed at offboarding.

Our Guarantee

If we miss a milestone within scope and you have met your responsibilities, we will complete it at no additional cost within 10 business days. If it is still not met, you may end the engagement, receive a pro-rata refund of any prepaid, unused fees, and keep all completed work and IP.

Data Handling

Least-privilege access, documented handoff, and access removal within 24 hours of close.